British celebrity chef, Gary Rhodes OBE, will open two more projects in the Middle East & Africa region, in partnership with Vox Cinemas.
Theatre by Rhodes in Doha Festival City and a Gold cinema project in Mall of Egypt, Cairo, are scheduled to open on 2 March.
Commenting on the new ventures, Gary Rhodes told Catering News: “I’m very proud to be working with Vox as a company.
“Both parties hold the same dedication to presenting our guests with a culinary treat while they enjoy movies in a luxurious setting.
“This is a new concept for cinemas and I feel Vox, like me, wants to introduce this across UAE, with Doha the first to follow Dubai and Abu Dhabi.”
In Doha, Theatre by Rhodes, will have four screens, each offering 23 seats.
The menu will feature similar items to Theatre by Rhodes in Dubai and Abu Dhabi, in addition to some new flavours.
Rhodes commented: “In Qatar, the lounge is to hold a new personality and an almost trendier feel, with a new range of crockery and glassware to match.
“Long-term this new style will apply to all Theatre operations.”
The Egypt venture will be located in the new Vox Cinemas Cineplex in Mall of Egypt on 6th October Street, and is a Gold operation rather than a Theatre by Rhodes.
Gold cinemas do not carry the Gary Rhodes brand name, however the Rhodes team is responsible for the menu concept and training of the kitchen staff.
Commenting on the Egypt opening, Rhodes said: “The Egyptian market is crying out for new trends to help boost the economy.
“We hope to be the innovators within this industry, the trendsetters when it comes to premium cinemas and food within that country.”
Each of the four Gold cinemas will hold 36 seats. Local flavours and produce have been incorporated into the menu in addition to the brand’s original menu items.
Rhodes explained: “The main difference between our Mall of the Emirates concept and Egyptian touch, lies with the difference between Theatre and Gold. The Gold concept offers a more relaxed and generally affordable price to suit the style of food.”
Currently Theatre by Rhodes operates in Vox Cinemas in Mall of the Emirates, Dubai, and Nation Towers and Yas Mall, Abu Dhabi.
Priced at AED295, the experience includes one Theatre by Rhodes ticket for any movie, a starter, main and dessert, a mocktail or beverage, and a choice of tea or coffee.
The cinemas feature reclining seats with adjustable foot rests, blankets and pillows, and an in-cinema waiter service with call buttons on seats.
Entry is restricted to guests over 18 years of age. Guests from 5 – 18 years can enter if accompanied by a guardian.
