Gloria Hotels and Resorts will introduce its new ‘Hello…Mice to meet you’ campaign to highlight the group’s meetings, incentives, conferences, and exhibitions (Mice) facilities at Imex 2016, taking place in Frankfurt, Germany in April.
Taking place from April 19 to 21, Imex 2016 is a one-stop-shop for planners looking to book and organise worldwide meetings, events and incentive travel programmes. Around 3,500 exhibitors come to IMEX each year and are poised to do business with the 9,000 visitors 
(including almost 4,000 hosted buyers) who attend during the three-day event.
Located at Stand No. E500, the group’s new campaign introduces Gloria Hotel and Yassat Gloria Hotel and Apartments’ outstanding business, culinary, leisure and entertainment facilities in Dubai’s media and technology hub, Dubai Internet City, with elegantly designed interiors, unrivalled facilities and authentic Arabian hospitality.
The new campaign will enable organisers to pick and choose from various price points to suit their specific event and budget. Alternatively, a completely bespoke event can be created in collaboration with Gloria Hotels and Resorts’ expert events team.
Freddy Farid, area general manager of Gloria Hotels and Resorts, said: “The Mice industry is a booming sector that is set to expand exponentially. Our new initiative to highlight our facilities will help us achieve our goal in positioning Gloria Hotels and Resorts as a leader in the Mice tourism sector.”
Located on Sheikh Zayed Road, exactly in front of Dubai Internet City metro station, Gloria Hotel boasts of completed meeting and banqueting facilities with a space of 1,845-sq-m. The 41-storey towers offer options to Mice and meetings specialists to host large-scale events for up to 800 people as well as smaller gatherings.
Yassat Gloria Hotel & Apartments offers short and long-term guests stylish hotel apartment-style accommodation and is equipped with a 400-sq-m space solely dedicated for holding meetings and events. The hotel is also outfitted with different facilities such as an outdoor mini-football, volleyball and basketball court, an indoor squash court, an outdoor swimming pool and Kids sports club with various activities.
