Greenhouse Foodstuff Trading is making a drive to cement its position as being among the market leaders in Saudi Arabia.

Daniel Chidiac, general manager, Greenhouse Foodstuff Trading, revealed to Catering News Middle East how the company has heavily invested in the emerging Saudi market and is set to reap the rewards in 2018.

“We have launched projects in Saudi in 2017 and we are looking forward to pushing further in 2018,” said Chidiac, speaking at Gulfood 2018.

“Our portfolio there is pretty complete – especially in the bakery and pastry categories where we are the leaders in the UAE. We want to make sure that we match that status with the high-end food service properties in Saudi.”

Greenhouse is widely regarded as an industry giant in the region and, as Chidiac explains, it’s the focus on innovation and continually moving forward that keeps the company at the front of the pack.

“I just want to say though the macro-economy has been turbulent over the last 12-18 months, I can feel that all companies are doing their best to keep the beat going on. We believe we have to fight and move forward and create new projects and concepts to keep things running and the economy doing well,” he said.

Chidiac is happy to speak about one such project.

“What we have coming up is a catering project that is focused on coffee houses, so we will be serving coffee houses everything that is related to snacking,” he said.

There is no doubt that a company of Greenhouse’s status would of course have a visible presence at Gulfood.

“By being at Gulfood we can meet with our principles and clients and have key discussions,” he said.

“We believe it is absolutely vital to be present at Gulfood which is expanding all the time with more people, more companies and even more countries visiting each year.”