Gulfood Manufacturing is the region’s most important F&B processing show: Tetra Pak VP Communications EMEA

by Dina Maaty | Published 7 months ago

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Tetra Pak is one of the world’s leading food processing and packaging solutions companies. Here, Khaled Ismail, VP Communications EMEA, shares his insights on the future of packaging solutions at Gulfood Manufacturing 2019.

Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that meet the needs of hundreds of millions of people in more than 170 countries around the world, says Ismail.

With more than 24,000 employees based in over 80 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, “PROTECTS WHAT’S GOOD”, reflects our vision to make food safe and available, everywhere. Our product portfolio offers scalable end-to-end solutions for different needs.

Founded on the idea that a package should save more than it costs, sustainability has always been core to how Tetra Pak operates as a business. Recognising the importance of addressing the full impact of the business, Tetra Pak is committed decarbonising energy, improving energy efficiency, reducing food waste and minimising impact on resources.

Gulfood Manufacturing
Gulfood Manufacturing is the region’s most important food and beverages processing and manufacturing show. It’s an ideal platform which allows us to exchange knowledge and expertise with industry peers, engage our customers in enhancing the F&B industry for the benefit of the environment and consumers, and showcase our latest innovations in front of thousands of customers and potential ones.

Business opportunities
Both the Middle East and the UAE offer continued growth potential and business opportunities. Consumer demand is constantly changing and there’s a need to constantly innovate to stay ahead – particularly with new products. Tetra Pak has seen steady business growth year on year, both regionally and globally.

We’ve enjoyed over 65 years of prosperous development in the region and remain committed to the same path. We’ve invested over Euro 80 million in the region on converting factories in recent years to meet current and future customer demands. 

In the pipeline
We’ve recently revealed the “Tetra Pak Index”, our annual report based on research we conducted in eight countries from all over the world. The findings revealed that top consumer concerns were environment and health.

Our plan is to continue to innovate and engage our customers in a mutual journey towards providing consumers with food and beverage solutions which are good for their health and that have minimal or zero impact on the environment.

We also recently launched Planet Positive campaign, which urges industry stakeholders to move to a low-carbon circular economy. This movement represents a new way of thinking inspiring suppliers, customers and other businesses to come together to address the pressing global environmental issues of climate and waste, taking a broader view of sustainability, going beyond recycling and reuse to include the carbon impact of raw materials and manufacturing.

We’ve revealed solutions such as Tetra Stelo™ Aseptic, a recyclable and FSC™ certified packaging solution that meets the needs of the environmentally conscious consumer at GFM.

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