The new Meat & Poultry sector at Gulfood 2017 has attracted 259 exhibitors from 35 countries including the biggest sector names from South America, Australia, the Far East, North America and Russia.
Meat & Poultry is one of eight dedicated segments in the new sectored layout of the Gulfood exhibition, due to open its 22nd edition at the Dubai World Trade Centre (DWTC) from 26 February to 2 March.
Banvit Middle East, the UAE-based subsidiary of Turkish poultry producer Banvit, will be showcasing its range of poultry products at the show, from whole chickens to additive-free processed products including popcorn and chicken burgers.
Banvit ME FZE general manager, Murat Kunt said: “Chicken is a very healthy source of protein consumed by different age and socio economic groups. Per capita consumption is around 40 kg in GCC and we expect it to increase in the future as well.
“Day by day, consumers are getting more health conscious. Banvit, by adapting its production to this trend, introduced additive-free further processed products to the market after 2 years research. Banvit popcorn, nuggets, burger, breaded burger, mince, meatball, kebab can be the first choice of mothers to serve heathy and tasty products to the entire family. Visitors to Gulfood’s Meat & Poultry sector will see for themselves.”
Exhibitors are looking to target the GCC and the wider Middle East, served by the UAE”s re-export and transshipment trade, according to the US Meat Export Federation (USMEF), which says its members are looking for wider reach at this year’s show.
USMEF President and CEO Philip Seng commented: “For US red meat exporters, Gulfood has a well-established reputation as the premier marketing event in the Gulf region.
“But over the years Gulfood’s footprint has expanded considerably, and it’s also now a key venue for exporters looking to grow their business in emerging markets in Africa, Asia and Europe.”
Similarly, this year, Brazilian Trade and Investment Promotion Agency (Apex-Brasil) is bringing its largest delegation to date with 87 companies exhibiting.
Apex-Brasil president David Barioni Neto said: “The participation in the fair is a strategic action to promote Brazilian products from the food and beverage sector, since the Gulf Cooperation Council (GCC) market is an important destination for Brazilian exports. Gulfood reaches, in addition to the GCC market, buyers from Africa and Asia, which are historically important markets for Brazil.”
“In 2016, Brazilian exports to the countries of the GCC – Saudi Arabia, United Arab Emirates, Kuwait, Qatar, Bahrain and Oman – totalled $6.04 billion, and the imports were $2.66 billion. To the UAE alone, where the fair takes place, Brazil’s 2016 exports totalled $2.23 billion and imports were $366 million. Considering only food and beverage products, the total exported in 2016 was $3.93 billion, led by chicken meat, sugar and beef.”
Meat & Poultry is one of eight dedicated segments now housed within Gulfood.
The segmented approach is aimed at ensuring buyers can easily and effectively navigate Gulfood and make the most of their time at the show.
The other segments are: Beverages; Dairy; Fats & Oils; Health, Wellness & Free-from; Pulses, Grains & Cereals; Power Brands and World Food.