Investment company, Vis Mundi, has acquired a substantial stake in Dubai-based healthy eating brand, Kcal Group, through one of its affiliated companies.
The investment and active strategic involvement of Vis Mundi will support the company’s expansion through financing, strategic resources, strengthened management and implementation of global best practices.
Commenting on the transaction, Salvatore Caizzone, founder and CEO of Vis Mundi, said: “We are happy to help drive Kcal business to the next level. We are even more excited to contribute and spread the big idea behind the brand: eat well, be well. Our vision is to be in the forefront of a new culture of healthy eating and healthy living in the Middle East and beyond.”
Vis Mundi is an investment company focusing on fast moving consumer goods (FMCG) and consumer healthcare in high-growth geographies, with a presence in Dubai, Cairo, Lagos, Istanbul and Moscow.
Founded in Dubai in 2010 by European entrepreneurs, Mark Carroll and Andreas L. Borgmann, Kcal is a group of companies that promote healthy eating across the Middle East through restaurants, corporate catering, home-delivered meal plans and retail products.
With plans to expand further throughout the Middle East, Kcal operates through its Kcal Life restaurants, Kcal Extra and Fuel-UP by Kcal (home-delivered healthy meal plans), Kcal Catering and Kcal GO (a retail product line).
Mark Carroll and Andreas L. Borgmann, founders and co-CEOs of Kcal, said: “When we launched the brand, we had the vision to change the way people perceived food in the UAE. We believed that healthy was about more than just counting calories; it was about helping people make better choices about what they put in their bodies.
“Today, our single restaurant has grown into a group of several companies in several countries, and we are excited with the new partnership, which will help drive the business into the global market. Kcal’s vision, passion and innovative thinking, combined with the experience and knowledge of Vis Mundi, will help the business achieve its long-term goals.”