Dilmah brings the 21st Century High Tea challenge to Dubai after travelling to 14 countries
Tea brand Dilmah will be conducting its 21st Century High Tea challenge (AFT21) in Dubai during the upcoming GulfHost show next month. Dilmah Real High Tea is a contemporary approach to redefining the 21st Century High Tea and to enhance the importance of tea as an ingredient and as a pairing within gastronomy. The challenge that is slated for 30 October – 1 November expects to attract close to 25 teams from the hospitality sector. Held in partnership with the World Association of Chefs Societies (WACS).
According to reports UAE consumes 19,000kg of tea daily and while announcing this challenge Dilhan C. Fernando, director, Dilmah Tea said, “UAE is a country that is home to millions of tea enthusiasts and we wanted to connect with them through this initiative. We want to bring the joy of drinking tea back into their teacups. Dilmah pioneered this concept of a real high tea in 2007 to challenge chefs and tea aficionados to understand tea, its variety and the limitless possibilities in tea gastronomy and tea mixology.”
“It all started with a desire to offer tea to a new generation. Tea with style, substance and natural goodness. We chose to transform the world’s tea ceremony, afternoon tea. The most popular global tea drinking occasion, so clearly defined by 18th Century tradition, more than two centuries later. The Dilmah Real High Tea Challenge stirred up the world of tea. Tea is luxury and indulgence without parallel. It was clear that there is no better way to express the diversity, subtle influence of nature on taste, flavour, fragrance, and character of tea than through gastronomy.
“The Dilmah Real High Tea Challenge in Dubai will share the word on the natural goodness, serenity and luxurious indulgence in tea, as it did in challenges from Paris to Perth, Auckland to Amsterdam. Our tea inspired challengers from across the globe, pioneers in reimagining the experience of the world’s most popular beverage after water,” added Fernando.
Dilmah has also had a long and fruitful relationship with Dubai. More than 9.6 million Dilmah tea bags have been served every year on Emirates flights. Associated with each other for more over two decades now, both brands have experienced immense growth from when they started out. With the help of Emirates, Dilmah has been served to passengers to more than 150 destinations.