Hilton JBR and Canada Beef team up for Gulfood prequel

Posted under Catering News ME, F&B, News.
by Dina Maaty | Published 5 years ago

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As a prequel to Gulfood, Hilton Dubai Jumeirah Resort is teaming up with Canada Beef and Air Canada to showcase the best of Canada.

Gulfood is the world’s largest food and hospitality trade event and will take place at Dubai World Trade Centre (DWTC) from 21 – 25 February.

Hilton Dubai Jumeirah Resort’s hotel manager, Petr Pisecky said: “We are excited to align with one of our great brand partners, Canada Beef, and take part in their Canadian Beef Culinary Series which is an expression of premium beef and wine, highlighting the Canadian beef brand story.

“The culinary series will take place in some of our restaurants that have been a part of the Dubai food and beverage institution for more than 10 years. In addition to this partner we are also happy to be able to support Air Canada and their new, great expansion to Dubai.”

The celebrations will take place at Hilton Dubai Jumeirah Resort’s outlets, Wavebreaker and Bice.

To celebrate the new Air Canada route between Dubai and Toronto, Air Canada is giving away two free return tickets to Calgary via Toronto through a raffle draw for the dining guests.

Canada Beef president Rob Meijer said: “It’s exciting to align Canadian Beef with premium brands like Hilton and Air Canada.

“Dubai is a market inspired by world-class products such as ours. By telling our stories together, we are able to encourage loyalty to the Canadian brand.”

The following events are scheduled:

  • 18 February at Wavebreaker: Canadian BBQ by the beach allowing guests to become familiar with premium Canadian beef and veal. Complimentary lunch provided from 1pm – 4pm.
  • 19 February at Bice Ristorante: Dinner featuring a five course menu with prime Canadian beef cuts and wine, hosted by Chef Andrea and Bice’s sommelier.
  • 20 February at Wavebreaker: Canadian Beef Soiree – chefs will do a demo at the gardens next to the beach, showcasing their skills with live cooking stations.

BNC Publishing is the conference producer for Gulfood 2016, and Catering News Middle East is the official publication of the exhibition. To view the Gulfood 2016 agenda, click on this link.

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