After the launch Hilton’s very own pop-up brand “OTB” (Out The Box) concept in November 2020 with “OTB burgers”, the operator is set to launch a poke concept.
Launching on February 15 and coming to a selection of Hilton hotels across the UAE, lovers of the vibrant OTB brand can now tuck in to four poke bowl options including the Buckaroo Bowl featuring crispy beef, Loco Coco Bowl with coconut tofu, the Monkey Nut Bowl with chicken satay and tofu, or the Get Hooked Bowl with salmon and miso tuna.
The OTB Poke range’s bowls start from AED 69 and OTB poke sides (including Crispy beef, Marinated Salmon, Miso Tuna, Chicken Satay, Crispy Coconut Tofu and Tempura Prawns) from AED 20. Diners can also opt to create a combo meal by adding on a glass of grape or a bottle of San Pellegrino to their bowl for a grand total of AED 89.
Commenting on the OTB Poke launch, Emma Banks, Vice President, F&B Strategy & Development for Europe, Middle East and Africa says, “Following the sensationally positive response to OTB burgers, our chefs have been getting creative once again and we’re delighted to introduce the flavour packing punch of these new OTB Poke bowls! OTB represents fantastic quality and value which customers are looking for, especially as we’re enjoying high patronage from the local residential market into our restaurants. I can’t wait to get going and Poke!”