This year’s HORECA exhibition, to take place from 5- 8 April at Beirut International Exhibition & Leisure Center (BIEL), is expected to serve as a platform for Lebanese entrepreneurs looking to explore franchising opportunities in the Dubai market.
Charles Arbid, president of the Lebanese Franchise Association said: “Dubai is a positive façade for Lebanese franchises, given that the emirate enjoys perpetual activity, lively tourism and continuous growth, making it a gateway for these institutions to expand toward other countries.”
Demonstrating the popularity of Dubai among Lebanese franchisors, Arbid highlighted that more than 50 restaurant brands have already successfully entered the UAE, including Abd El Wahab, Leila, Classic Burger Joint, Kababji, Casper & Gambini’s, Zaatar w Zeit and Mayrig restaurant.
Commenting on the experience of operating a Lebanese franchise in the UAE market, owner of Mayrig restaurant, Aline Kamakian, who invested $2.2 million in the first Dubai location called it “a challenging and very beautiful experience”.
A meeting place for hospitality and foodservice industries, the four-day HORECA exhibition is expected to attract more than 350 local and international exhibitors and over 15,000 visitors.
Joumana Dammous-Salamé, managing director of Hospitality Services, which organises the event, commented: “Today, we are very proud that HORECA is regarded as one of the most important annual exhibitions in the Middle East, focused on hotels, restaurants, catering, supply services, hygiene and all aspects of the hospitality and foodservice industries.
“It has garnered popularity among experts, specialists and stakeholders since its inauguration in Beirut 23 years ago and it has also been the perfect place and occasion for exhibitors to network and meet potential clients.”
Over 20 international wine connoisseurs, culinary professionals, service specialists, olive oil consultants and bartenders will be sharing their know-how during live cooking sessions and masterclasses at the show, while a number of competitions will take place.
These include the Hospitality Salon Culinaire, the Art of Service, Lebanese Bartenders, Best Barista and Bed Making.