HORECA Trade to resume operations as ‘Bidfood’

Posted under Catering News ME, News.
by Dina Maaty | Published 3 months ago

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Foodservice distributor HORECA Trade has announced that it will resume operations under the Bidfood name starting July 2019.

HORECA Trade’s rebranding, to be implemented effective Monday July 1, is part of a regional venture to expand the brand’s network by operating under the Bidfood umbrella.

The brand will be modifying its identity through a new logo and social media presence strategy, as well as a regional website and bespoke collaterals based on insight and research. HORECA aims to strengthen and optimise service and client relationships.

“This is an exciting step for us as it’s testament to our unstifled forward-thinking ways. With one face and one voice, we’re more confident than ever about delivering outstanding product service solutions, market strategies and sustainable business growth to our customers, suppliers and shareholders,” says Bidfood UAE marketing manager Jad Asaad.

HORECA Trade has been taking on multiple foodservice channels for 16 years, offering a food and beverage portfolio of internationally-recognised brands throughout the UAE.

Together with sister companies HORECA Trade (Bahrain and Oman), Al Diyafa (KSA) and Bidfood Jordan (Jordan), the company represents the Bidfood Group in the Middle East through more than 35 brands, 320 talents and 14 cultures, and serves over 7,000 accounts via 300,000 deliveries per year across five markets in the Middle East.

“As we embark on this exciting new journey as one connected network in the Middle East, we will carry on with our mission to inject social responsibility into our business models, and provide service solutions, market strategies and sustainable business growth to our clients, suppliers and shareholders alike,” adds Asaad.

“We thank all parties for their unwavering dedication and support over the years and look forward to sharing many more milestones and fruitful experiences with everybody involved.”

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