Fiera Milano is in constant communication with its partners from a ‘phygital’ perspective, according to organisers, for HostMilano, a HoReCa event centred around the future of the sector and taking place from October 22 to 26, 2021.
Innovation, sustainability, training: this year, more than ever, these are the keywords that will echo through the pavilions of Fiera Milano Rho. Now in its 42nd edition, HostMilano is the global expo that, in a single location and for five days in a row, brings together the latest news from the hospitality and travel sectors ranging from catering, coffee, ice cream, bread, and pizza, to furniture, tableware, formats and solutions for the hotel industry.
This year, there will also be TUTTOFOOD, a reference point for the agro-food sector.
Facing a juncture such as the current one, where the industry is getting ready to establish the foundations of new Hospitality, this opportunity becomes truly unique. In addition to the latest innovation in terms of equipment, where sustainability and energy savings will play a leading role, there will also be room for Artificial Intelligence and the Internet of Things, proximity and social commerce, big data, and robots and automation; thus, introducing a vision of the present and future to an audience of professional visitors which meets every two years in Milan.
Attention will be directed particularly towards products and services which have won the Smart Label, Host Innovation Award, the recognition granted by Host – Fiera Milano and POLI.design sponsored by ADI, Associazione per il Disegno Industriale (Industrial Design Association), for solutions that are capable of anticipating future trends.
HostMilano is a massive expo. It has become, for several editions now, a window to the state-of-the art offerings of various markets and sectors. All of this thanks to the busy agenda featuring hundreds of trainings and informative events, techno-cooking, performances and competitions of high innovative and artistic content; these are embodied by some of the greatest pastry chefs, baristas and latte artists, but also as an occasion for meetings, workshops and conferences held by major industry associations and consultants.
Among participants is “Pasticceria di Lusso nel Mondo” (Luxury Pastry in the World) by Iginio Massari, which will bring some of the best pastry chefs to centre stage, offering a workshop-conference where the paradigms of innovation will be discussed.
International championships such as the Cake Designers World Championship and the World Trophy of Pastry, Ice Cream and Chocolate organised by FIPGC, the International Federation of Pastry, Ice Cream and Chocolate. Plus, the Panettone World Championship by the Masters of Natural Yeast and the World Championship of Milk Art Grading organised by Latte Art Grading System and ALTOGA, National Association of Coffee Roasters and Importers of Coffee and Food Wholesalers, are all high-profile events.
While the expo will take place in full safety – following a plan which had been carefully drawn-up months ago – HostMilano has already launched a series of activities to monitor all supply chains and identify, through feedback, the best practices to help the operators make the right business decisions. This is an approach to the expo made possible thanks to the Fiera Milano Platform, a set of touchpoints designed to improve the experience and encourage meetings between exhibitors and visitors and all HostMilano stakeholders.
In addition to the Observatories, the periodic newsletters and Ambassadors whose task will be to collect trends from the four corners of the world as they emerge, HostMilano is organising a series of webinars, both national and international, as part of the training path and in-depth analysis of the main current topics in the sector. The most recent one, regarding the eCommerce segment, was held on January 28, and gave a voice to a market that in 2019 reached €544 billion in BtoB in Italy alone and €22.7 billion in BtoC in 2020.
The importance of innovation to grow and face the challenges of the future has never been bigger. Therefore, HostMilano is a unique opportunity to review the situation and prepare for a relaunch.