Hotel industry leaders from across the Middle East will gather in Dubai for talks on how to shape the industry in 2020 and beyond.
Under the umbrella of the Hospitality Sales and Marketing Association International (HSMAI), it has been announced that the Revenue Optimisation Conference (ROC) 2019 will take place on December 4 at the Intercontinental Dubai Festival City.
HSMAI provides practical tools, insights and expertise to enable knowledge sharing and enhance professional development, as well as increase sales, inspire marketing, transform businesses digitally and take the lead in revenue strategy.
Up for discussion at ROC 2019 will be key topics such as how to better deliver the most compelling and comprehensive commercial strategy for the hospitality industry from all angles, including revenue, distribution, sales and marketing.
Key stakeholders will be coming together to address the most critical trends affecting the region and revenue strategy in hotels today.
The event is being organised in partnership with key organisations including platinum partners Avero, Cvent and Livingroom, and gold partners Cendyn, Illusion, RateGain and WEGO.