Hyatt Hotels new loyalty initiative to replace The Hyatt Gold Passport programme

Posted under News.
by Sophia Soltani | Published 4 years ago

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Hyatt Hotels Corporation will launch a brand new global loyalty programme – World of Hyatt, on March 1, 2017.

The programme will boast three elite tiers: Discoverist, Explorist and Globalist,  which are all aimed at reflecting the aspirations of the World of Hyatt community. hyatt-gold-passport

Commenting on the new initiative, Mark Hoplamazian, president and chief executive officer, Hyatt Hotels Corporation, said: “At Hyatt, we are in the business of caring for people so they can be their best, inspired by our purpose, World of Hyatt is about celebrating our members by understanding the people, places and experiences at the heart of their world. The more we understand them, the better we can care for them and design unique experiences with them in mind.”

In the new programme, members will receive more rewards as they advance through the three elite tiers based on qualifying nights or base points: Discoverist  tier requires 10 qualifying nights or 25,000 base points; Explorist requires 30 qualifying nights or 50,000 base points and Globalist ststus requires 60 qualifying nights or 100,000 base points

“We built World of Hyatt on insights we learned from our guests, identifying more opportunities to increase our engagement with members across our portfolio,” said Jeff Zidell, senior vice president, Hyatt. “The program will deliver on exactly what our members want – a broader range of benefits and more attainable rewards to experience with the most important people in their lives.”

The Hyatt Gold Passport programme will remain in effect through to February 28, 2017, at which time it will transition to World of Hyatt. Between now and then, members can continue to achieve and enjoy tier status in Hyatt Gold Passport and earn and redeem points as they always have. Qualifying activity beginning January 1, 2017 will also count toward earning status in World of Hyatt when the program launches on March 1, 2017.

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