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ibis Styles Jumeira to target budget travellers at ATM 2016

Sophia Soltani by Sophia Soltani
April 21, 2016
in News
A A

ibis Styles Jumeira has revealed plans to focus on the mid-market segment and ibis Styles Jumeira will showcase the hotel’s location and affordable rates to tap new partnerships in the region during the exhibition. ibis Styles Jumeira

Muhammad Haider, hotel manager, ibis Styles Jumeira, said: “We are excited to again be part of Arabian Travel Market. With less than a year in operation, ibis Styles Jumeira has seen a good start with an average occupancy of 70% since its opening. Our brand is confident about reinventing the image of economy hotels and ATM is an excellent platform to expand our reach, and generate new business, especially from the Middle East market.”

ibis Styles is a brand of economy hotels and is present in 92 countries with 3,700 hotels and 180,000 employees.  Located in or close to city centers, each property aims to offers an “upbeat, stylish, relaxed and fun setting.”  The brand is well known for its “all-inclusive” packages which includes the room, an all-you-can-eat breakfast buffet, Wi-Fi Internet access.

Tags: AccorArabian Travel Market (ATM) 2016ATMbudget hotels dubaiDubai hotelshospitality industryHotel News MEinis stylesmid market travellersmid-market hotelsR hotelsRamadaRamada Downtownuae

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