IHG® Hotels & Resorts has signed a franchise agreement with Bonnington Hospitality JLT for voco Bonnington Jumeirah Lakes Towers Dubai.
Currently operating as Bonnington Hotel, home to the McGettigan’s Pub & Restaurant Group, the hotel will feature 208 keys and is expected to be rebranded to voco by Q3 2021.
After the first voco opening in the Middle East in 2019, this latest development marks the tenth voco hotel in the Middle East and Africa region and adds to the growing brand portfolio with operating hotels in Dubai, Riyadh and Al Khobar and a pipeline across key cities such as Jeddah, Doha and Johannesburg.
The newly signed voco Bonnington Jumeirah Lakes Towers Dubai is strategically located in the heart of the Jumeirah Lake Towers business district. Situated near Sheikh Zayed Road, the hotel is minutes away from key areas such as Dubai Marina, Jumeriah Beach Residence, Emirates Hills and is a short journey to the Dubai Expo 2020 site.
Commenting on the signing, Matthew Tripolone, VP Development, Middle East and Africa, IHG says: “We’re excited to be adding voco Bonnington Jumeirah Lakes Towers Dubai to our UAE portfolio, in partnership with Bonnington Hospitality JLT. Since launching globally in 2018, voco has enjoyed rapid growth with multiple signings across the Middle East, and we’re proud to introduce our second voco to Dubai, which is a priority market for us in the region.”
He adds: “The brand offers a simplified conversion process, making it quick and easy for owners of high-quality independent hotels to become part of IHG’s system and drive higher returns thereafter. The brand also allows guests to enjoy an upscale experience with the freshness of a unique, independent hotel under a brand name they can trust.”
Dennis McGettigan, Chief Executive Officer, Bonnington Hospitality and McGettigan Group, added: “We’re delighted to announce our partnership with IHG and the voco brand. As a unique family-owned and operated hotel in Dubai, Bonnington Hotel meticulously provides each guest with the highest levels of personalised service and care. With the support of IHG’s global reach and world-class loyalty programme, we look forward to welcoming new customers seeking tailored travel experiences.”
IHG currently operates over 100 hotels across 8 brands in the Middle East, including: InterContinental, Crowne Plaza, Hotel Indigo Holiday Inn, Holiday Inn Express, Staybridge Suites, voco™and Six Senses with a further 43 hotels in the development pipeline due to open within the next three to five years.
**Numbers as of December 31, 2020