Radisson Hotel Group is one of the world’s largest, with seven hotel brands, and more than 1,400 hotels in operation and under development around the world. The Group’s portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.
Radisson Rewards is the group’s global rewards programme, offering loyalty benefits for guests, meeting planners, travel agents and business partners. As for Radisson Meetings, it’s built around three service commitments: Personal, Professional and Memorable, while delivering on the basics and Radisson’s signature “Yes I Can!” service spirit.
More than 95,000 global team members work for Radisson Hotel Group and at the hotels licensed to operate in its systems.
In numbers: current (and upcoming) properties in the region (MEA)
Operating hotels: 97
In the pipeline: 94
Upcoming properties in the MENA region
Radisson Blu Hotel Dubai Canal View (September 2019)
Radisson Red Dubai Silicon Oasis (Q4 2019)
Radisson Blu Hotel & Residence Nairobi Arboretum (Q4 2019)
Radisson Blu Hotel Casablanca (Q4 2019)
Park Inn by Radisson Jeddah Madinah Road (Q4 2019)
Park Inn by Radisson Hotel Riyadh (Q4 2019)
Radisson Resort Ras Al Khaimah (Q1 2020)
The current Middle East and Africa pipeline sheet includes 94 hotels and will add another 20,668 rooms to the region. With over 40 hotels and +10,000 rooms in operation or under development in Saudi Arabia, Radisson Hotel Group is one of the fastest growing hotel companies in the Kingdom.
Recent development activity in the region includes conversion and re-branding opportunities, as well as city and resort hotels, serviced apartments and a lifestyle offering with the region’s first Radisson RED opening this year.
More openings include a new Radisson Blu next to the Dubai Canal, the first Radisson Resort globally, which will open its doors in Ras Al Khaimah and the Group’s first hotel to be opened in Casablanca, which will be a Radisson Blu.
The Group has also opened their second Park Inn by Radisson in Makkah, end of July 2019. The new Park Inn by Radisson hotel will add an additional 355 rooms to their portfolio.
Upcoming properties in the MENA region
Radisson Blu Hotel Dubai Canal View
Radisson Red Dubai Silicon Oasis
Radisson Blu Hotel Casablanca
Radisson Resort Ras Al Khaimah
Park Inn by Radisson Jeddah Madinah Road
Interview: Tim Cordon, senior area vice president at Radisson Hotel Group
What were the hotel group’s key achievements and milestones in the past 12 months?
During 2018, we’ve contracted 1,505 rooms, with 950 rooms opened, making a significant progress in developing our five-year operating plan – a comprehensive strategy which is aligned with our partner Radisson Hospitality, Inc.
It was our organisation’s vision is to be one of the top three hotel companies in the world and we’ve recently just become number two. This is one of the greatest achievements following the acquisition by Jin Jiang International, which currently includes over 8,500 hotels worldwide.
I also think that this is reflected in what we’re doing in the region, modernising systems, heavily investing in technology and using that to get ever closer to our owners, guests and employees – not to mention opening 16 hotels in the last 18 months!
What were some of the key challenges facing your hotel group and the hospitality sector in general, and how have you met these?
Many have concerns within the hospitality industry of an impending oversupply in the Middle East hotel market. I personally think that there are still opportunities for select hotels with the right brands and the right operating model to do really well. It’s still a market which boasts high occupancy all year round, and pretty strong room rates when compared to international markets.
Retaining staff is a challenge within this market. We believe that benefits should exceed salaries. This was one of the reasons we’ve led initiatives to revise and adjust our policies to better support our female employees to become leaders – including enhanced maternity leave, continuous coaching and development for female employees and developing social responsible partnerships. In fact, we were the first hotel group to announce the assignment of our first Saudi female GM in KSA.
What are the hotel group’s key goals for the immediate future and why?
In line with our five-year plan, we’ll build on our unique service heritage of making every moment matter for our guests, owners, shareholders and employees by being a true host and the best partner.
Our recent development activity in the region has spanned the spectrum of hotel products. Saudi Arabia continues to offer ample opportunities in the holy cities of Makkah and Madinah, as well as further diversification as the Kingdom works towards Vision 2030.
The rebounding Egyptian economy has given way for our portfolio signing of six additional hotels this year. Morocco’s robust economy backed by the King’s vision will continue to attract investment and provide expansion opportunities.
How’s technology dictating the way you run your business and liaise with customers?
We’ve recently just launched our new multi-brand and mobile-first global website, radissonHotels.com, which also serves as the platform for Radisson Rewards members. It’s available in English and Arabic, which is a key milestone for our market. This online landmark brings our group a step closer to becoming one of the industry’s digital leaders.
Alongside radissonHotels.com, we’re launching a new Radisson Hotels App. Designed and developed as a practical tool for effortless booking, it puts guests and members front and centre. Thanks to its seamless interface and intuitive user experience, guests can explore the Radisson Hotels portfolio in just a few taps.