Informa designs new concept for safer physical events

by Dina Maaty | Published 1 month ago

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Informa Markets, an exhibition organiser, has launched Informa AllSecure in the Middle East market. The detailed set of enhanced measures will provide the highest levels of hygiene and safety at all future events.

In collaboration with The Global Association of the Exhibition Industry (UFI), Association of Event Organisers (AEO), and the Society of Independent Organisers (SISO), and in conjunction with venues, suppliers and relevant authorities, the industry-wide AllSecure standard has been developed to provide a safe, hygienic, productive, and high-quality environment.

Informa AllSecure is how the standard will be adopted across the business, including 10 priority commitments followed by all Informa events around the world.

Peter Hall, President of EMEA, Informa Markets, says: “Informa AllSecure has been specially created to bolster confidence in the events industry and to ensure that everyone involved in our physical events can connect, learn and do business effectively and safely. Exhibitions have a huge impact on the local economy and play a significant role in supporting their respective industries and markets; therefore, we are determined to facilitate our communities’ return to exhibitions post-COVID-19.

“Virtual events have provided much-needed interactions and served customers well during the pause in live events. The benefits of industries coming together face-to-face to do business, conclude deals and develop trust continue to be clear. When that starts to happen, Informa AllSecure makes the health, wellbeing, and experience of our participants foremost and enables us all to get back to business.”

The All Secure standard includes 35 guidelines covering all aspects of cleaning and hygiene, emphasising deep cleaning events before, during, and after, and providing additional handwashing facilities and hand sanitiser stations throughout the venue.

A range of physical distancing measures will also be put in place, and, where possible, a contactless experience will be provided throughout the event.

All visitors to events will be required to wear masks and other personal protective equipment (PPE) in line with local government and local health authority guidelines. All participants will also be screened, and our events teams will support local authorities’ track-and-trace programmes should it be required.

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