IHG Hotels & Resorts has headed into 2021 by refreshing its brand to further reflect the hotel group’s purpose, evolving story, and portfolio, in addition to the needs of hotel owners, consumers, and communities around the world.
The brand refresh reflects the company’s growth to 16 brands, welcoming guests through the doors of nearly 6,000 hotels across 100 countries. With an updated identity, the company is focused on strengthening perception, how it engages guests, hotel owners and colleagues and better promoting the breadth of its portfolio.
The rebrand include moving from IHG to IHG Hotels & Resorts, adding the ‘Hotels & Resorts’ descriptor to its trade name, reiterates the company’s collection of 16 brands that sit side by side as one family. The IHG Hotels & Resorts visual brand identity has been given a makeover to better tell the stories of the brand and make it more relevant and attractive to consumers.
IHG Rewards has a corresponding new look and feel. The word ‘Club’ has been removed from its name to reflect the warm welcome that is available to all, with members able to make the most of their travels with exclusive rates, special benefits and easy ways to earn and redeem points at all IHG hotels and partner locations.
IHG Hotels and Resorts now houses The Luxury and Lifestyle Collection, The Premium Collection, The Essentials Collection and The Suites Collection.
Claire Bennett, Chief Customer Officer, IHG Hotels & Resorts, says: “The travel industry has faced challenges like never before, and while adapting to new realities we’ve also stayed true to our roots. We have an incredible family of brands, centred around connecting people – strengthening family bonds, forging business partnerships, uniting far-flung friends and engaging with our communities.
Our evolved brand articulates how we bring our purpose of True Hospitality for Good to life for our guests, hotel owners, colleagues and communities. So, as we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for and how we can help guests open up their world again when they’re ready to travel. And we all feel we need that more than ever, because travel not only opens doors, it opens minds and hearts. That’s why our hotels are more than just a backdrop to life’s special moments, they are a collection of welcoming experiences.”
