Italy’s TUTTOFOOD exhibition to take place in May 2021

by Dina Maaty | Published 1 month ago

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TUTTOFOOD, the international food fair held every two years at Fiera Milano, the Milan exhibition district which is among the largest and most modern in Europe, has announced that the next edition will take place from May 17-20, 2021.

TUTTOFOOD is an international hub for high-quality food, presenting examples of Italian excellence together with products from foreign companies and countries. Thanks to the exhibition’s concept structured into three product areas, TUTTOFOOD combines a comprehensive overview of the entire agri-food system with a special focus on individual sectors.

A total of 3,079 brands were present at the 2019 edition, of which 16% international from 43 countries, with particularly high numbers from the USA, China, the UK, France and Germany.

There were a total of 82,551 visitors, of which 23% foreign from 143 countries and, in particular, from the USA, Spain, France, Germany, the United Kingdom and China. Visiting operators are composed, in particular, of decision-makers from the food industry (31%) and distributors, wholesalers, representatives (31%), with a significant presence also from the world of retail (9%) and food service equipment and catering (8%).

A total of 13,609 business meetings were organised at the 2019 edition. 92% of buyers stated they were satisfied or extremely satisfied and 91% would recommend visiting TUTTOFOOD to others.

Thanks to a major investment in scouting, also in collaboration with ITA/ICE Agenzia, new high-profile buyers are constantly integrated in the top buyer portfolio. As a hub that is also seeing significant growth in non-domestic trade, TUTTOFOOD has undertaken a programme of networking and communication to enhance the presence of not just buyers and importers, but also exporters and other operators, from both long-established markets like the United States and Canada, and from the more dynamic areas like the Middle East, in particular, the United Arab Emirates, Saudi Arabia, Bahrain, Oman and Kuwait.

As regards exhibition areas, the newest addition to the next edition will be TUTTOFRUIT, where operators can find dry, dehydrated and fresh fruit, along with fresh vegetables, legumes, organic fruit and vegetables, and also IV and V range products, aromatic herbs and spices.

Lastly, packaging and services are also well-represented which, in view of the increasing product service content, will be an essential complement for a comprehensive picture of the sector. This new addition encapsulates TUTTOFOOD’s special focus on new market trends, which are moving increasingly more towards natural and healthy nutrition. Products that comply with the Halal precepts will also be highlighted along the exhibition path.

The new products will complete the more long-standing areas of the exhibition. A focus on the delicatessen and gastronomy world at TUTTODELI, on the world of preserves with TUTTOGROCERY; at TUTTOSWEET, major confirmations from the world of sweets and bakery products, while TUTTOPASTA consolidates the dried pasta segment, with an expansion in established producers and a focus on fresh pasta.

TUTTOFROZEN and TUTTOSEAFOOD are characterised by new entries, the sections dedicated to deep-frozen food and fish products; and through the increasing product innovation, the two traditional halls dedicated to dairy products and meat and cold-cuts, TUTTODAIRY and TUTTOMEAT.

The exhibition area is rounded off by a rich programme of events, including regular dates which also continue during the year. In particular, Retail Plaza by TUTTOFOOD is the programme of meetings dedicated to the most innovative trends in distribution, in terms of both marketing, and consumer trends, while Netcomm Focus Food takes an in-depth look at the industry opportunities on-line. About one hundred events which will be held, incorporating conventions, workshops and show-cooking.

TUTTOFOOD is also a partner of Milano Food City, the food week held at the same time as the trade show throughout the city, strengthening the link with Milan as one of the recognised world capitals of Food & Beverage.

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