Johnson Health Tech, a full solution provider in health and fitness, is at The Leisure Show this year, presenting the Matrix brand and the MX4 Training System, a signature group exercise experience, which leverages Matrix-exclusive equipment.
Hotel News speaks to Nasser Obeid, managing director Johnson Health Tech Middle East on the sidelines of the event to find out more.
What are you promoting at the show?
We are here at the show -this is our third year at the show with Matrix, the biggest booth in the show – 100m2. We’re here displaying our latest equipment – the most innovative product and of course it being the fastest growing commercial fitness equipment brand in the world, it’s great to be here.
What are you launching at the show?
We are launching our new MX4 programme – not just the hardware product but also the software programming. We have brand activations taking place on our Performance Treadmill, our Performance Rower, in our Conexus, which is a new product on display. It’s been great so far, we’ve had people come in and join our classes. Usually an MX4 class allows 12 – 16 people in a group training setting. There are already 5 of them across the UAE and more to come in different locations. Our MX4 product combines the four products – the Krankcycle, the Rower, the Performance Treadmill which is self-powered and the Connexus – with the programming, so not only do we put in the actual products, we offer the software and programmes with it, 152 weeks of exercise comes with it. On top of that we have our certified personal trainer so when we sell our product, he goes in to train the staff and even the customers too.
What are your company’s plans for the next year in the region?
We’ve set up operation direct here in the UAE – we have branches in Dubai and Abu Dhabi. The plan is now to get into Kuwait, Oman, Qatar and Jordan to have representing offices in those territories to spread our Matrix premise across the Middle East, while still keeping our focus on the UAE which is the biggest market in our portfolio right now. We’re tying up with key accounts – just to name a couple, Metro Fit, a new concept coming to market and opening in November this year and Gym Nation, which is opening end of December/ start of January. We’re fortunate to have come to an agreement with these key players; we are bringing something new to the market and it will be full, wall-to-wall Matrix installs and that’s going to change the market, I think.
We’re a full solution provider in health and fitness and we consider ourselves the best. We own our own factories, Matrix is an American brand manufactured by a Tawanese stockholding company, we have many factories in the US and in China. We continue to strive with innovation and we’re going to take that forward on the ground locally. We will ensure Matrix is number one.
Visit Johnson Health Tech at The Hotel Show, Hall 8, Stand A321 at The Hotel Show
The Hotel Show and The Leisure Show organised by DMG Events are taking part at Dubai World Trade Centre on 18 – 20 September as part of Dubai International Hospitality Week.