Kerzner International Holdings Limited, the owner of Atlantis Resort & Residences and One&Only Resorts worldwide, has announced the introduction of a new hospitality experience, SIRO.
Conceived with fitness and wellbeing at the core, SIRO will be an immersive lifestyle destination, blending the boundaries between hospitality, fitness, and wellness through a fresh perspective and energising experiences. SIRO will create a collective global community of like-minded individuals who live a high-performance lifestyle, passionate about driving achievement and living their fullest potential.
“We have always been pioneers, true disruptors within the hospitality space. We have built destinations through the personalities of our brands and understanding our guests’ journey, creating a meaningful legacy,” says Philippe Zuber, Chief Executive Officer, Kerzner International.
“We look forward to continuing the improvement of people’s lives with the introduction of SIRO. We recognise that holistic health is more important than ever, and the primary focus of SIRO will be exceptional fitness and wellness to support a modern and balanced global lifestyle, delivered with our renowned service in a transformative and nurturing urban environment. As innovators, we’re always looking to revolutionise the guest experience and anticipate travellers’ needs. We felt the time was right to introduce the SIRO concept to the world as we continue the strategic growth of the Company. We look forward to SIRO becoming part of key cities around the world.”
The SIRO experience will offer ways to discover the destination through a variety of performance fitness activities reflective of each destination, such as cycling, sailing, hiking, boxing, climbing, kite surfing, parkour, and skiing, to name a few.
SIRO will be digitally integrated, and will stream classes, workshops, and knowledge-sharing events to further connect the community. A fitness club will be the heart of each SIRO hotel, each offering a spacious gym, dedicated space for yoga and meditation, a swimming pool and use of local sports venues.
