October 15 will mark the beginning of a new partnership between Kibsons and Sainsbury’s.
Allowing consumers to shop from a new range of Sainsbury’s-branded items, the product range spans everything from frozen goods including seafood, pizza, bread, pastry and fruits, to biscuits and savoury snacks.
The range will also include fruit and cooking sauces, canned items, soups, spreads, oils and vinegars and well as healthy cereals and pantry essentials including rice, sugar, flour, pasta and rice.
Richard Hodges, Head of Sales and Wholesale Buying at Sainsbury’s Supermarkets LTD, says: “We’re pleased to be introducing our great quality products to customers in the UAE via our partnership with Kibsons. Kibsons’ fresh food credentials and excellent customer service are famous throughout the UAE and we look forward to working closely with them.”
Thanks to the partnership, customers will find their old favourites, alongside 500 brand-new items from Sainsbury’s food range, all brought together online for the first time in the region.