Madar Farms to target consumers via first-ever online ordering service

by Dina Maaty | Published 2 months ago

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Madar Farms’ locally grown produce can now be purchased online for the first time through three online platforms.

Madar Farms, a UAE-based AgTech company, has partnered with FreshOnTable, Narinport and Barakat to deliver its microgreens directly to consumers across the country.

The seven varieties that can be ordered include Pea Shoots (which pairs well with fish and chicken), Arugula (ideal for salads and sandwiches) and Bull’s Blood.

Also available are Tendril Peas – a versatile ingredient that can be added to salads, sandwiches, soups and summer fruits – and Daikon Radish that can be used in Asian cuisine dishes, salads, soups and with many sandwich varieties.

Customers can also try Amaranth (which is mild in flavour, similar to spinach) as well as Shiso Britton (a delicious, mild, mint-basil aroma microgreen that adds flavour to salads, Asian dishes and fish).

Abdulaziz AlMulla, CEO and Founder of Madar Farms, says: “In these challenging times, it is more important than ever to eat and shop local – and across the UAE we are seeing an increasing move towards this. By working with FreshOnTable, Narinport and Barakat, we will be able to make our produce available directly to consumers for the first time and reach out to even more people across the UAE.

“We’re responding to this current demand that we’re facing today, partnering with our online ordering and delivery partners to service people across the Emirates. When our customers receive their produce, it will be clean, safe and fresh as all our products are delivered within 24 hours of harvesting.”

Madar Farms recently announced the company will quadruple the quantity of its microgreens when its new facility begins operating at Khalifa Industrial Abu Dhabi Zone (KIZAD) by the end of this year. The facility will also include the world’s first commercial indoor tomato farm using LED lights.

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