Majid Al Futtaim launches VOX Cinemas Drive-in at Mall of the Emirates

by Dina Maaty | Published 3 weeks ago

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Majid Al Futtaim has launched a VOX Cinemas Drive-in on the rooftop of Mall of the Emirates.

Developed in response to the temporary closure of cinemas, and in support of the government re-opening parts of the economy in a safe manner, the new experience will open to the public May 17.

The drive-in experience will see the rooftop of Mall of the Emirates transformed into a moonlit outdoor movie theatre with evening screenings held at 7.30 pm.

All staff will follow Majid Al Futtaim’s strict health and safety measures to ensure that physical distancing is maintained at all times and that guests can enjoy an exceptional experience with comfort and peace of mind.

Once parked, audiences can simply tune into a designated radio frequency for the movie audio to be streamed straight into their car. The cost per car (2 people max) is AED 180+ VAT which includes the movie as well as an F&B package for two people consisting of caramel popcorn, salt popcorn, nachos, M&Ms, soft drinks and water.

The capacity of the VOX Cinemas Drive-in is 75 cars, with a maximum of two people per vehicle. In line with government regulations, individuals above the age of 60 and children between the ages of three and 12 years of age aren’t permitted to access the mall and the drive-in cinema experience.

Movie lovers can explore the full schedule of drive-in films and book their tickets via VOX Cinemas’ website and app, which will be updated every Monday with showtimes. After registering online, audience members will receive a QR code, which will be scanned by event staff to gain access to the screening.  

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