Manitowoc Foodservice, Inc, a provider of professional foodservice equipment has opened its first office and equipment facility in Dubai.

The new subsidiary, Manitowoc Foodservice M.E. – FZE is located in the heart of Dubai Silicon Oasis, close to Dubai Airport and Downtown Dubai. From this location, the regional sales and service team is covering the Middle East and the Levant.

The new premises also includes a culinary demonstration kitchen and training centre to provide assistance on key brands such as Convotherm, Merrychef, Frymaster, Manitowoc Ice and Lincoln.

Speaking of the relocation and investment, Jean-Paul Roudier, vice president emerging markets said: “We have been very successful in the Middle East region and are still expecting further revenue growth for our cooking platforms, including Merrychef speed ovens and Convotherm combi steamers.  These products are the best in the industry, and this demo kitchen and training center will definitely help us to move to the next level and to do more for our customers in areas like menu development and service support.  The new premises will further enhance our reputation as a global leader in professional foodservice equipment and systems with a high-performing service capability.”

In Pictures: Manitowoc Foodservice Inc Middle East Facilities Launch