Middle Eastern street food restaurant, Man’oushe Street, has signed a strategic master franchise agreement with Saudi Arabia-based investment company, Al Rajhi Group.
The deal will see the brand debut in Saudi Arabia and open 25 Man’oushe Street branches in Riyadh, with two to launch before the end of 2017.
Khalid Abdullah Al Rajhi, Al Rajhi Group, said: “These are truly exciting times for Saudi Arabia’s F&B segment and this new agreement with Man’oushe Street will allow us the opportunity to make our mark in this rapidly growing segment.
“We are confident that we will be able to retain the mark of excellence that Man’oushe Street has become famous for and [this is] something that we also share in common. Man’oushe Street is expected to be a crowd favorite in KSA, especially here in the kingdom’s capital as it represents a winning combination for those wanting a fast meal that is highly nutritious yet easy on the budget.”
Man’oushe Street was founded in 2010 and offers Middle Eastern dishes in a fast-casual environment, with dishes including manakeesh, bureks, wrap sandwiches, pizza and desserts.
The franchise agreement marks an important step in the brand’s expansion plans for the Middle East region.
Jihad El Eit, CEO and founder, Man’oushe Street, said: “Over the last few years, Man’oushe Street has positioned itself as a leading player in the region’s fast food industry. This new agreement with the Al Rajhi Group demonstrates our efforts to implement a new roadmap towards further reinforcing and expanding our presence in the Middle East.
“This is a landmark agreement for Man’oushe Street, as it is our first time to enter the KSA market with the initial opening of 25 branches in Riyadh. Rest assured, we remain steadfast in our commitment to work closely with our new partner, the Al Rajhi Group, to make Man’oushe Street a highly preferred fast food brand in the kingdom.”