Marriott Rewards, the award-winning loyalty program of Marriott International, Inc. has announced three new benefits that make it easy for members to explore the things they love and experience travel to the fullest. 
The new Marriott Rewards experiences marketplace gives all members, including The Ritz-Carlton Rewards members, even more access to a collection of unique, curated experiences. For an initial group of Elite members of Marriott Rewards, a new Elite concierge service will provide them with a dedicated concierge so that their travel experience is both seamless and tailored to their individual needs. Guaranteed late checkout will give Gold and Platinum Elite members of Marriott Rewards and The Ritz-Carlton Rewards increased flexibility and peace of mind when they travel.
“We’re evolving how we engage with, recognise, and reward our loyal guests,” said Thom Kozik, vice president of loyalty at Marriott International. “Loyalty is not just about our members choosing to stay with us. We want to make their travel more seamless and personalized, and we also want to deliver memorable experiences that go beyond the stay. Giving our members even more flexibility, freedom, and opportunity to enjoy what they love most about travel—and life—is one of the best ways we can show our loyalty to them.”
With the experiences marketplace, all Marriott Rewards and The Ritz-Carlton Rewards Members can pursue their interests by choosing from a wide array of curated special events and opportunities for discovery. Whether it’s tickets to one of the hottest shows on Broadway; a once-in-a-lifetime chance to hang out with your favorite sports team; or a private cooking lesson or wine tasting with a world-famous chef or sommelier, members can redeem Marriott Rewards or The Ritz-Carlton Rewards points to access a marketplace of unique experiences that allow them to explore their personal interests in the most meaningful and memorable ways. The experiences marketplace will be available globally to all members in late May.
An initial group of Elite members of Marriott Rewards will be invited to participate in a new Elite concierge service. By developing a relationship with the member, the concierge will be able to anticipate their unique needs, ensuring the member’s preferences are recognized and their desires are met before, during, and even after their stay. The concierge will be able to reserve on-property amenities like restaurants, spa treatments and golf, as well as make arrangements for special occasions. The service will launch in late May first for U.S. members of Marriott Rewards traveling worldwide and will continue to expand. Marriott Rewards will actively engage with this group of charter members and seek their feedback to refine the service.
