Marriott International has announced the appointment of Bart Buiring as the chief sales and marketing officer of Marriott International Asia Pacific, based in Hong Kong.

Peggy Fang Roe, former chief sales and marketing officer for Marriott International Asia Pacific will transition to the newly-established role of Global Officer, Customer Experience, Loyalty and New Ventures at Marriott International’s headquarters in Bethesda, Maryland, USA.

A seasoned Marriott International veteran of nineteen years, Buiring will transition from his previous position as Chief Operations Services Officer, Asia Pacific and will oversee the Asia Pacific consumer strategy to Marriott International’s core hotel business and brands. This includes Brand Management, Marketing, Sales & Distribution, Revenue Management, Loyalty, Customer Experience, Digital and Communications.

Under his leadership, according to Marriott, Buiring will continue building the Asia Pacific customer base, adapting Marriott International’s brands and travel programme, Marriott Bonvoy, to the local market, while also leading the sales organisation and driving Marriott International’s Asia Pacific distribution and pricing strategy.

“We’re on an exciting journey to grow and deliver even better experiences in 2020,” says Craig S. Smith, group president, Marriott International Asia Pacific. “I’m humbled to work with a team of accomplished and dedicated leaders as we evolve our business into new areas, grow our regional footprint, and stay one step ahead in our ambition to be Asia’s favorite travel company.”

With more than 780 operating properties across 24 leading hotel brands spanning 23 countries and territories, Asia Pacific continues to be one of Marriott International’s fastest growing region.