After consulting with bartenders, the flavoured syrup producer has introduced a designer bottle within their professional range.
Launching the new bottle design at Gulfood 2018, Boris Chlebec, global brand ambassador, Mathieu Teisseire said, “The bottle celebrates Mathieu Teisseire himself as his signature is engraved at the back, the logo of the region we are based in-The French Alps- is included in the design and our founding date, 1720 is embossed on it too.
“We consulted a lot of bartenders before introducing this design on how to improve the bottle which is why we have introduced a longer neck that helps them grab the bottle and pour conveniently.
“We also added new neck labels, so when the bottles are placed in a rail at the bar, it is easier for bartenders to recognise which bottle they need to pick up,” he added.
The brand will be focusing on their professional range this year according to Chlebec, “2018 is all about our professional range, we are going to present this new bottle at a few other trade events across the globe and all the flavours, old and new which we are introducing this year are going to be in this new designer bottle,” he said.