Max’s All About Chicken to double number of outlets across the UAE by 2020

by Dina Maaty | Published 8 months ago

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Homegrown chef-led QSR concept Max’s All About Chicken, which operates four outlets across Dubai and Sharjah, is aiming to double the figure by 2020, and triple it by 2025.

The brand, conceptualised by Foodmark in Dubai and Max’s Group Inc., opened two more outlets in Mall of the Emirates and Sahara Center this summer, according to Rakshak Puri, head of operations – Casual Dining & QSR, Foodmark.

“Since we opened our first Max’s All About Chicken outlet in Deira City Centre in 2016, we haven’t looked back. The brand identity has been clearly defined and our product range expanded to reflect varied audiences and changing palates and we will continue to innovate as we drive the brand’s growth across the UAE,” he adds.

As the name suggests, Max’s All About Chicken is a chef-led concept specialising in 24-hour marinated, char-grilled chicken combos in a variety of flavors including Peri Peri, Tandoori, Barbecue, Ranch, Korean BBQ and Mexican BBQ to name a few. 

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