Precor will be supporting this year’s Leaders in Hospitality Awards by sponsoring the Best Fitness and Health Facilities.
The Awards will take place on 19 April 2016 at the newly opened St. Regis Hotel Dubai.
Raymond Kelly, managing partner, RS Fitness explains why the company will be supporting the event.
What are your core products/ services?
Precor is a full service, Premium Fitness Equipment manufacturer. They make fitness equipment for all the major categories of fitness including: cardio vascular fitness, strength training using both machines and free weights and also specialist products for group exercise. They do business on a B2B basis with their key accounts worldwide.
Precor owns the Preva, Discovery, Assurance, Icarian and Queenax. Recently the have been licensed to manufacture brand name Spinning bikes.
Precor is a company within the Amer Sports Group of companies. Amer Sports are the World’s largest sporting goods manufacturing and marketing company with a yearly turnover of $2.5bn (FY2015). Amer Sports also owns 100% of the following companies, Wilson, Atomic, Suunto, Salomon, Arc’teryx and Mavic. Although Precor is a US company with its manufacturing plants in the USA, Amer Sports is in fact a European company, it is a public company and is listed on the Helsinki stock exchange.
Have you launched any new/ products services recently, or have any planned?
Yes, in fact Precor launched more new products in 2016 at Ihrsa and FiBO than most of the other fitness equipment companies combined. Precor launched new strength training products under its Discovery brand, new group exercise products under the Queenax platform and new indoor cycling products under the Spinning brand name.
Why have you chosen to partner with The Leaders in Hospitality Awards 2016?
Hospitality is a key growth area for Precor. We understand hospitality, we understand the importance of customer service in hospitality and we understand the need for speed in hospitality. Lastly we understand liability and the need to minimise liability in a branded hotel management operation. Precor have positioned themselves through manufacturing experience and business savvy to be ‘trusted advisors to both hotel management companies and hotel owners groups.
What categories are you most excited about at the Leaders in Hospitality Awards?
Precor is sponsoring and presenting the award for two categories at the Leaders in Hospitality Awards so of course we are really excited about these categories.
They are “Best Fitness and Health Facility” and “Best Hotel Technology”. It’s a little known fact but one we shout out at every opportunity, Precor wasthe first to, and currently has, more pieces of fitness equipment connected to the Internet today via their “Preva Smart Fitness” initiative, than any other manufacturer in the world.
Why is it important for the industry to come together for events like this?
We have a culture in Precor, we call it the “CAW culture” and it stands for Celebrate All Wins. It’s great to see the CAW culture is gaining ground. We will be joined at the event by our own team and some of our clients, and we are really looking forward to celebrating.