Meet the Sponsors: Bidfood

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BNC Publishing and Hotel & Catering News Middle East’s The Big Food & Beverage Forum 2019 and The Leaders in F&B Awards 2019 will take place on Monday, November 18 at Sofitel Dubai The Palm.

Jad Asaad
Beverage Marketing Manager

About the company
Bidfood UAE is a foodservice distributor of food, beverage and non-food related products to customers in a wide range of sectors within the foodservice and catering industries. These include hotels, restaurants, cafés, QSRs, sub-distributors, wholesalers, entertainment, as well as many independent operators in the hospitality industry.

Some of our brands include S.Pellegrino, Acqua Panna, Sweet Street, Lamb Weston, Bridor and CSM, among others. At Bidfood UAE, our mission is to deliver service excellence, making life easier and helping our customers grow. Therefore, everything we do has our customers at heart, and is led by research and insights.

Slogan/ethos and core values
Our slogan is “passionate about foodservice” – and that’s embedded in all that we do, both internally and externally. Together with our sister companies in Bahrain, Oman, KSA, and Jordan, we represent Bidfood Group in the GCC with more than 35 brands, 320 talents, and 14 cultures, and serve over 7,000 accounts through more than 300,000 deliveries per year.

We wouldn’t have been able to achieve the latter without the help and support of our shareholders: our employees, community, shareholders, suppliers and customers. It’s sewn in the fabric of our company to deliver service excellence to our clients, the right quality and choice for their menus, and real value through commercial and sustainable partnerships.

The most successful projects/product launches
The brands that make up Bidfood’s portfolio are all worth praise and laud, but S.Pellegrino has been with us since the beginning of our journey. We signed the brand in 2004 – 15 years ago – and ever since, our partnership has become more and more fruitful, with our team around the brand getting bigger and bigger.

What’s special about S.Pellegrino is that it’s not just any water brand, it’s a unique one that breeds exclusivity around those who consume it. It creates a sense of community around its taste, origin, branding, usage and reputation.

With S.Pellegrino (and Acqua Panna), we were able to create engagement with culinary chefs in the region and around the world through sponsorships and brand activations, such as the S.Pellegrino Young Chef Awards.

In the pipeline
More growth, more solid partnerships, more research and development, better service, bigger impact and an overall steady progression to outdo ourselves and exceed everybody’s expectations year after year…

Why have you chosen to sponsor these events?
The Leaders in Food & Beverage Awards is one of the most recognised events in the local culinary world that honours pivotal players in the F&B arena – a much needed recognition for both people and businesses alike. With our sponsorship of the event via our SPAP brand, we’re more than happy to be able to take part of such a great initiative that gives credit where it’s due.

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