Meliá Hotels International has announced its entry into Iran and is set to operate the first international 5-star branded hotel, which will be managed by Gran Melia Goo.
The hotel, which is part of the Ghoo, Middle East Diamond, a development being built by Iranian businessman and investor Ahad Azimzadeh in Salman Shahr in the North of Iran – the Mazandaran Province, which is a year round
business and holiday destination. In addition to the hotel, the resort will also feature two residential towers, a sports centre, parking and a retail mall – which is already open to the public – all within an area of 180,000m2.
Gran Meliá Ghoo will occupy a 130-metre high tower, with 319 deluxe rooms of different types including a Presidential Suite measuring more than 500m2. There will be seven restaurants and bars, over 1,300 m2 of meeting and banquet facilities, two swimming pools, a spa, leisure and shopping facilities.
Commenting on the entry to Iran, Gabriel Escarrer, vice chairman and CEO of Meliá Hotels International, said: “We have always been pioneers in the development of new markets in the travel and tourism industry, so it is a great challenge for us to be involved in a project, which is so important for the future of the industry in this country, in a historic moment for the international relations within the area. We firmly believe in Iran’s tourism potential and I am also very proud to have earned the trust of our partners in the management of this hotel, a further demonstration that we are a significant international player for the most prestigious hotel projects anywhere in the world.”
Ahad Azimzadeh, CEO of Azimzadeh Carpet and main investor and developer of the Ghoo, Middle East Diamond, said: “This is a historical moment for Iran’s tourism, and we are pleased to be a key part of it. Tourism brings social and economic development to a community, as well as people and cultures. “Ghoo, Middle East Diamond” will mark a turning point in tourism in Iran and the modern and avant-garde hotel and resort’s sector.”
One of the largest countries in the Middle East, Iran has a strategic position connecting Russia and Turkey to the Arab world, as well as being a key hub for transportation between Asia and Europe. Iran has one of the top 20 largest economies in the world, and the lifting of sanctions will now open up a new phase for foreign investment, for which the Iranian government is already implementing strategies to accelerate the development of key sectors, especially oil and gas, technology and tourism. According to the International Monetary Fund, Gross Domestic Product (GDP) in Iran will grow by almost four%, as an immediate result of the foreign investment the country will receive after the lifting of sanctions.