Morpho Hotels & Resorts has announced its official brand entry into the Middle East market.
Inspired by the evolution of technology, the group will introduce five new properties to cater to three types of travellers, ‘Morpho’ for business, ‘Crystal’ for lifestyle and ‘Vivid’ for luxury travellers.
Dipinder Benjamin, CEO of Morpho Hotels and Resorts says, “We’re very excited to open our doors to travellers in the UAE. Despite the various challenges presented by the pandemic, we are committed to launch our next phase of growth bringing with us a fresh approach to the hospitality industry. The Morpho brand will provide affordable and accessible accommodation with the highest service standards in conjunction with intuitive technology.”
The Group also announced its strategic partnership with Wakira Investments, a Dubai-based seasoned food investment company, which owns popular local restaurants including Kulcha King, Nom Nom Asia and El Greco. The partnership signals the Morpho hotels commitment to expand its footprint through joining forces with Wakira Investments in the Middle East, Africa, Turkey, Iraq, and the Levant.