Gates Hospitality will launch new F&B and retail outlet Tub of Butter on Sheikh Zayed Road Dubai in the third quarter of this year.
The concept will be a retail space combined with an eatery, where diners can have breakfast, lunch and dinner in a relaxed environment.
Naim Maadad, CEO of Gates Hospitality, the brainchild of Dubai home-grown concepts such as Reform Social & Grill and Bistro des Arts told Catering News: “As the expression goes, ‘landed in a tub of butter’, guests will feel lucky and happy to have entered the space.”
Maadad explained that around 60% of the space, which is being designed by Creneau International, will be dedicated to retail.
Explaining the strategy behind this, Maadad commented: “In Dubai there are very few gourmet outlets related to food wherein the client can actually buy a gift or a locally-made item for their kitchen to use as ingredients.
“We want to share the know-how and help visitors understand the techniques used for preparing the gourmet food in their own private spaces.”
He added that the retail items will be displayed in a market-style “maze of organized mess”, and the chefs will prepare food live in front of customers, allowing them to get a feel for the taste and freshness of the products while walking around.
“The smell of gourmet foods and the bustling, yet cozy environment will create an energy making you think you are in a food heaven,” Maadad added.
Currently Gates Hospitality is liaising with a number of candidates to appoint the head chef of the venue, who will be tasked with creating the menu. An announcement will be made closer to the launch date.
The food concept will be gourmet produce serviced in a casual environment, with a focus on healthy and organic options.
Meanwhile, a centrally positioned oven will bring traditional baking techniques to the fore.
Located on Sheikh Zayed Road in an area surrounded by residences, villas and hotels, the outlet will feature ample parking space.