Film-fans will be able to choose the unique flavours every month via social media.
Cinema chain Novo Cinemas will be introducing two limited time popcorn flavours to its Novo Pop menu every month and the additions to the menu will be chosen by movie goers.
Popcorn-enthusiasts will have the opportunity to cast their votes on which flavours they want to see on the menu via the movie theatre’s social media channels.
To kick-start, Novo Cinemas has introduced two new flavours for the holy month of Ramadan including coconut and daffron, which will be available to purchase at any Novo Cinema throughout the region until the Eid-Al-Fitr holiday.
The cinema will also host a special tasting session over the Eid weekend, where film-fans will be able to sample some of the flavours that they’ll have to pick from.
The treat will be in addition to Novo Pop’s existing flavours including delectable chocolate, exotic blueberry, tasty masala and spicy buffalo, to name a few, as well as the classic caramel, salt and cheese.