Oman Tourism Development Company (OMRAN Group), the executive arm of the Sultanate for tourism development, has recently appointed Barceló Hotel Group to operate Al Mussanah Resort from July 1, 2021. The appointment aligns with the group’s plan to enhance tourism experiences and activities in the resort, while bringing new operational and management concepts to its various facilities.
OMRAN Group is aiming to re-position this beach resort, which was established 10 years ago, in line with its wider strategic goals to position it as a locally, regionally, and internationally attractive all-inclusive family holiday destination with a wide variety of activities and experiences.
Hashil Bin Obaid Al Mahrouqi, CEO of OMRAN Group says: “We are pleased to cooperate with Barceló Hotel Group. This step comes in line with the directions of the National Tourism Strategy 2040 towards strengthening the Sultanate’s position in the travel and tourism markets and increasing its competitiveness as a destination of choice for visitors from around the world.”
“We look forward to strengthening the tourism sector by working with Barcelo Hotels to capitalise on their experience in the leisure tourism markets and the strength of their distribution channels in overseas markets,” adds Al Mahrouqi.
Speaking on the newly found alliance, Raúl González, CEO EMEA of Barceló Hotel Group says, “Oman has always been a prospective source market with immense growth potential for us. We are pleased to be partnering with OMRAN on this endeavour. This collaboration will provide us with the perfect opportunity to introduce our 90-year international hospitality expertise to the source market and establish our footprint in Oman.”
José Canals, Managing Director for the Middle East and Asia at Barceló Hotel Group says, “Oman has been a focus area to expand Barceló Group’s presence in the region and the country is a very popular tourist destination for our European markets. We are pleased to bring our expertise to support the country ambitious goals. The association with OMRAN has provided us with the opportunity to be able to service the Oman tourism sector and expand its reach within international markets. We are delighted to be introducing for the first time in Oman our Barceló brand, and our unique blend of hospitality.”
Located along the sandy beaches of the Sea of Oman in Al Batinah South Governorate in Al Mussanah, the premium property promises guests a captivating experience with an array of leisure activities, 234 rooms, 74 decorated serviced apartments, F&B outlets and state-of-the-art health & wellness facilities, ideal for short- and long-stay guests. Oman has rapidly grown as the ideal getaway destination for international and regional travellers in the Middle East, and Barceló Mussanah Resort will offer guests the perfect escape from the hustle and bustle of city life to unwind and relax by the beach or partake in exciting leisure activities, including water sports and exploring the cultural heritage of Oman.
As the largest hotel investment group in the Sultanate, OMRAN creates new lifestyle and tourism destinations that support domestic tourism and enhance the experience of local, regional and international visitors. The Group Owns and manages an array of renowned regional and international hospitality brands across various strategic tourism locations in the country, amounting to 25 hotels and resorts with over 4,000 hotel rooms, ranging from luxury hotels and large-scale beach resorts to conference hotels and business hotels downtown, as well as heritage and environmental destinations that celebrate the local culture and authentic Omani hospitality.