With a focus on the recent surge in innovation and demand in plant-based food technology, sf.citi partnered with Facebook and WeWork to host The Future of Food 2.0: Plant-Based Investing.
Future of Food offered attendees insights into the world of plant-based investment, bringing thought leaders together for a discussion on the topic. sf.citi Executive Director Jennifer Stojkovic moderated a fireside chat with founder and CEO of KBW Ventures Prince Khaled bin Alwaleed bin Talal Al Saud, and author and environmental advocate Suzy Amis Cameron.
The fireside chat was followed by a plant-based investor discussion featuring Dan Altschuler Malek of New Crop Capital, Johnny Ream of Stray Dog Capital and Prince Khaled, moderated by industry expert Bruce Friedrich of the Good Food Institute.
Friedrich highlighted that, following the launches of Beyond Meat burgers in popular venues and outlets, demand far outstripped supply. Prince Khaled stressed that technology plays a major role in the plant-based products space, noting that there’s an ever-growing community of customers looking for meat alternatives.
The venture capitalists all agreed that logistics and supply chain may become an issue as the popularity of plant-based products continues to thrive, adding that – while the outlook is promising and positive – it’s an issue that needs to be addressed during scale planning.
Prince Khaled also drew parallels between historically nascent industries and the supply-and-demand equation, highlighting that plant-based proteins are currently the “clear winner” due to the maturity of space in comparison to cell-based agriculture.
The event featured a Meatless Marketplace showcasing a variety of plant-based foods, including industry mainstays JUST and Miyoko’s. In continuation of sf.citi’s Future of Food event in 2018, this year’s edition honed in on the business side of plant-based food tech. With 300 attendees and more than 100 people on the wait list, The Future of Food has become one of sf.citi’s most popular events.