Ornua brings a taste of Irish grass-fed dairy to the world. Here, we learn more about their most recent product launches from David Butler, MD, Middle East and North Africa.
What’s your most recent product launch?
Ornua’s most important new products are Palatina Mozzarella and Palatina Feta.
Already hugely popular, Palatina Mozzarella has a mild, creamy flavour. Texture and cooking quality are excellent, coverage and stretch are easily controlled, and a generous melt gives exceptional consistency.
Palatina White Cheese Feta, produced in Ornua KSA, is a big favourite too. This soft, white, brined cheese is smooth and creamy, has a mild to sharp, tangy, salty flavour, and delivers all Palatina’s high standards of taste and performance.
What makes this product a breakthrough?
Palatina mozzarella is produced using Ornua’s unique TSC™ Pizza Cheese Technology, setting new standards in performance and cost-effectiveness by eliminating clumping or fines, reducing wastage and improving portion control.
What’s your product’s selling point?
As well as consistent performance, Palatina customers benefit from Ornua’s commitment to growth and support across the GCC, with a SAR150m infrastructure investment in KSA, a close proximity to the market, strong distributor support and a blue-chip customer focus.
What’s in the pipeline for your company and its product offerings?
In the Middle East, consumer demand for international food service concepts is growing with the increase in Western-style restaurants and delivery chains.
Currently, a new Palatina Culinary Cooking Cream range is in the pipeline. Excellent for pasta coating, with a shiny look and texture, it will be made in KSA and packed in cost-saving 2.5 kg or 5 kg buckets.