R Hotels announced the framework for a franchise agreement with Accor Hotel Services Middle East at the end of April to incorporate an upcoming ibis Styles hotel in Jumeirah with the property expected to open during second half of the year.
The brand was made official at the signing of the contract at this year’s ATM in the presence of His Highness Sheikh Rashid Bin Humaid Al Nuaimi, chairman, R Holding, and Chairman, Ajman Municipality and Planning, and the agreement was made official by Sumair Tariq, managing director, R Hotels, and Christophe Landais, chief operating officer, Accor.
The ibis Styles Jumeirah hotel aims to be the first operational ibis Styles in the UAE and the 191-key hotel is set to target both leisure and business travellers looking for reasonably-priced accommodation within a central location in Dubai.
Strategically situated in Al Mina Road in Jumeirah, ibis Styles Jumeirah will feature a combination of rooms and suites, an all-day dining restaurant, banquet facilities, gym and swimming pool, concept spa, meeting rooms, business centre, and retail space.
Commenting on the new partnership, Sumair Tariq, managing director, R Hotels explained, “the group is delighted to sign up with an esteemed group such as Accor, and we are positive that this partnership will bear fruitful results for both parties. This is an exciting time for the UAE hospitality industry and R Hotels is poised to establish our mark by teaming up with notable brands, expanding our portfolio in key locations and offering suitable products to the right market.”
Christophe Landais, chief operating officer, Accor Hotel Services Middle East, also commented stating, “we are privileged to have signed our inaugural agreement with R Hotels, our two groups share a similar ambitious vision for the region which will surely result in further, great opportunities for future partnership. The ibis Styles Jumeirah will for the first time offer a lifestyle accommodation experience in central Dubai, while maintaining the ultimate promise of modernity, simplicity and wellbeing at the best price. We hope these key, complementary values of the ibis brand will positively inspire the mood of our guests.”
The ibis Styles Jumeirah will be R Hotels fifth property in the UAE as the group currently owns and manages Ramada Hotel and Suites Ajman, Ramada Beach Hotel Ajman, Ramada Downtown Dubai, and Hawthorn Suites by Wyndham in Jumeirah Beach Residence. R Hotels also announced the opening of its sixth property at The Palm, which is expected to open in the last quarter of 2016.