Radisson Hotel Group launches multi-brand platform

by Dina Maaty | Published 1 month ago

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Radisson Blu Media City

Radisson Hotel Group has launched its first multi-brand, mobile-first global website, RadissonHotels.com.

The enhanced RadissonHotels.com enables guests and loyalty members to explore the group’s entire portfolio of more than 1,100 hotels worldwide – and easily book a stay in just a few clicks.

Complementing the revamped site will be the Radisson Hotels app, which will be available by the end of July 2019. The website and application will be the main hubs for earning, viewing and redeeming points – as well as viewing all Radisson Rewards benefits in one place.

“The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance user experience and drive SEO value. RadissonHotels.com is a core commercial initiative of our five-year operating plan, which is transforming our business and aiming to make Radisson Hotel Group the company of choice for guests, owners and talent,” says Eric De Neef, executive vice president & global chief commercial officer for Radisson Hotel Group.

The enhanced site integrates the previous single-brand websites and showcases every property from across Radisson Hotel Group’s seven distinctive brands – Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson – as well as the art’otel brand managed by PPHE Hotel Group. 

The full website will initially be available in English, Arabic, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Additional language support will be gradually integrated online.

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