Ras Al Khaimah Tourism Development Authority Launched Vision for 2018 at this year’s World Travel Market and announced its ambitious plans to attract one million visitors by the end of 2018.
The 2018 Vision provides a strategic roadmap for Ras Al Khaimah’s tourism sector, encouraging growth and diversification across the accommodation portfolio, its tourism offering for both business and leisure travellers, the events sector and supporting infrastructure as well as the investment into destination marketing campaigns. Other targets include increasing the average length of stay from 3.1 days to 3.6 days and encouraging repeat visits.
Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority said: “Ras Al Khaimah has already been recognised as the fastest growing emirate in terms of tourism. Under the guidance of His Highness Sheikh Saud Bin Saqr Al Qasimi, the Council Member and Ruler of Ras Al Khaimah, the emirate has seen impressive growth in visitor numbers across all of our top source markets, and we have laid out the Vision for 2018 to further build on this success.”
There are three key areas of the 2018 vision including: Destination offering: Broaden the emirate’s offering and communicate this to our audiences across source markets with a focus on business/MICE, culture/heritage and events. Diversifying source markets: Maintain visitor numbers in top markets while working towards increasing the number of visitors from countries that have been identified as having high growth potential. Marketing & insights: Amplify marketing efforts on the rebrand and improve insights into travel trends and the travel habits of visitors to Ras Al Khaimah.