Ras Al Khaimah Tourism Development Authority debuts its summer campaign, offering visitors from around the world the chance to win a range of exciting prizes. These include complimentary access to Dubai Parks & Resorts, Jebel Jais Flight, Jais Sky Tour, Al Hamra Golf Club, Bedouin Oasis Camp and Suwaidi Pearl Farm, in addition to complimentary stays and upgrades across world-class hotels in the Emirate, a range of discounts across restaurants and more.
Running now until September 15, 2021, WANASA offers all guests booking a stay of three nights or more at participating three-, four- and five-star hotels in Ras Al Khaimah, an automatic 40% discount on admission to Dubai Parks and Resorts. As the region’s largest leisure and entertainment destination, visitors can dive headfirst into fun filled experiences, as they explore LEGOLAND®, MOTIONGATE™ and Bollywood Parks.
The campaign also welcomes kids aged 12 and under to stay for free, and promises that ‘Everyone is a Winner’, with the WANASA ‘Book. Scratch. Win’ scratch card, provided upon check in, with guaranteed prizes including:
- Free admission to Dubai Parks and Resorts
- Complimentary room nights and upgrades at Ras Al Khaimah’s world class hotels
- Complimentary access and discounts on experiences at Ras Al Khaimah attractions, including the Jebel Jais Flight and Jais Sky Tour, guided tours of the city, thrilling hikes with certified providers, a round of golf at Al Hamra Golf Club or the Tower Links Golf Club and a choice of water-sports across the beachside hotels
- Discounts on dining across local restaurants such as Thunder Road Pizza and Grill
- Complimentary return shuttle bus services to Dubai Parks & Resorts from Ras Al Khaimah twice a week
WANASA is an Arabic word meaning happiness and joy – the feeling visitors get when they experience Ras Al Khaimah; each letter describes the northern Emirate’s gracious hospitality and natural assets: W for winner; A for authentic; N for nature; A for adventure; S for sea; and A for a lot more.
WANASA builds on the success of the authority’s summer 2020 Shortcation campaign, which generated more than 15,000 room nights over three months and produced 65 million media impressions. This was followed by equally successful Funderful winter campaign, which boosted tourism awareness about the diverse terrain of the Emirate, spanning expansive terracotta deserts, towering mountain peaks and pristine beaches.
“With our diverse tourism portfolio spanning adventure, nature, wellness, family fun, culture and more, Ras Al Khaimah has plenty to offer visitors, from UAE residents planning a staycation to overseas travellers looking to explore. WANASA not only captures what they can experience, but also how they will feel when they stay with us. It capitalises on the positive momentum of previous campaigns, keeping the Emirate top of mind as a must-visit destination,” says Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority.
WANASA is aligned with the tourism authority’s recently unveiled vision and destination brand – one that reflects the diverse natural outdoor environment This new identity is inspired by Ras Al Khaimah’s spectacular topography, as well as its cooler summer climate, appealing to the growing segment of travellers who desire something different in the new normal.
It also builds on the authority’s success in promoting Ras Al Khaimah’s unique attributes and safety credentials to visitors, with the Emirate named the Gulf Tourism Capital for both 2020 and 2021 by the Gulf Cooperation Council; recognised as the world’s first ‘safe’ city, certified by Bureau Veritas; and the first Emirate to receive the World Travel and Tourism Council (WTTC) ‘Safe Travels’ stamp. Ras Al Khaimah was also the first destination worldwide to offer complimentary return PCR testing, a service that the Emirate has since extended. Any international visitors staying two consecutive nights can access the free PCR testing at RAK Hospital or RAK Medical Centre in Al Hamra Mall until September 30.