The cineplex, operated by Emaar Entertainment has partnered with chef Guy Fieri to conceptualise the experience.
Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club offers restaurant-prepared meals from Guy Fieri’s American Kitchen, which are delivered to the table of movie goers while watching a film.
The Guy Fieri cuisine will be available at three locations of Reel Cinemas in Dubai, with the first open at Jebel Ali, followed by Reel Cinemas The Dubai Mall and Reel Cinemas The Pointe on the Palm.
Combined, the theatres will have 14 dine-in screens, with session tickets that cover the film and a meal comprising of an appetiser and main course.
The Guy Fieri menu includes some of this most renowned dishes like the signature mac & cheese burger, trash can nachos and the New York marbled cheesecake.
This is the first partnership in the Middle East by the Emmy Award-winning chef. With 45 restaurants located across the United States and Mexico, and forthcoming restaurants in South Africa, this marks the next step in Fieri’s international expansion.
“We are bringing the best of my American restaurants to Reel Cinema’s theatres, the concepts that we are building are truly a first of their kind venture for both of us. I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space – so it’s a great partnership. We’ve been working hard on this, with my team coming back and forth from the US regularly and we’ll be on site to make sure that these restaurants are impeccable from day-one, giving guests an all-round good time in this first-for-the-region experience – people are going to dig it,” Chef Guy Fieri said.
Damien Latham, chief executive officer, Emaar Entertainment said: “Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences. We are diversifying our portfolio to surpass the existing cinematic choices, even beyond what is on offer in international markets.
“The new concept delivers more than just a big screen, comfort, entertainment and a unique F&B offering are at the heart of what we deliver at Reel Cinemas. Guy Fieri represents the latest in strategic partnerships that underlines our commitment to pioneering innovative trends for the cinema industry in the Arab world.”