The 35-storey Rixos Premium has debuted on Dubai’s JBR with 414 rooms and suites.
Rixos Premium Dubai has a private beach club, Azure Beach, and nine F&B outlets, including Crystal Lounge and Turqouise, the hotel’s all-day dining Turkish restaurant.
Solutions Leisure Group is set to launch two outlets at the hotel later this year –US steakhouse brand, STK, and nightclub concept, Inner City Zoo.
Fettah Tamince, founder and chairman of Rixos Hotels said: “This is an excellent time to expand Rixos Hotels’ portfolio in Dubai as the market continues to experience radical growth while establishing itself further as one of the world’s premier leisure and business destinations.
“With an influx of attractions and multi-national corporations opening in the region, Rixos Premium Dubai’s sought-after location and unparalleled amenities will position the property as a prominent landmark in Dubai.”
There are 10 meeting venues with a seating capacity of 12 – 150 guests and ‘Diamond Ballroom’, catering for up to 700 guests.
The hotel includes a RixGym fitness centre with floor-to-ceiling windows overlooking the sea, and Natureland spa, which features a signature Turkish hammam.
An in-house retail offers is set to open later this year, with Rodeo Drive, Via Rodeo and Ocean Drive some of the outlets to feature.
Rixos Hotels will add another two properties to its portfolio by 2018 in Abu Dhabi and the Maldives.