Rixos The Palm has launched its ‘ultra-all-inclusive’ package option for guests staying at the resort.

In addition to the existing bed and breakfast and half board packages, guests can now upgrade to an all-inclusive package, which includes food and beverage from the hotel’s 11 restaurants and bars at no additional cost.

Erkan Yildirim, senior vice president of operations for Rixos Hotels commented: “We are really excited to be the first hotel in Dubai to offer such a service and offer tourists and residents alike a new hospitality experience.

“Whilst ‘all-inclusive’ is quite a well-known concept in other popular tourist destinations worldwide, it is a relatively unknown concept in this part of the world and we anticipate that it will be very well received.

“But what is more important, this concept is totally luxury and we are confident that by launching this we will redefine the market in this part of the world.”

Rates start from AED 2,200 per room per night for two.

Those already booked on a bed and breakfast or half board package can upgrade to ultra-all-inclusive for AED 500 per person per night.

The hotel’s F&B outlets include A La Turca, an international all-day dining restaurant, L’Olivo Italian restaurant and The BAR, a British-style bar and lounge, among a number of other venues.

In addition, the resort has launched a new entertainment programme of daytime and evening interactive activities and live music shows and has extended Rixy Club opening hours to 9am- 11pm.