The first Rocco Forte hotel in the Kingdom of Saudi Arabia – Assila Hotel is due to open for its soft opening in mid November. 
Assila Hotel marks the beginning of the hotel group’s quest to expand its presence in the region. The hotel is set to join the Rocco Forte family of award-winning hotels and resorts, each of which illuminates a style and atmosphere of its own, inspired by its location, surroundings and environment.
Located on Prince Mohammed Bin Abdulaziz Street in the heart of Jeddah’s fashionable business and shopping district, guests can now book their stay at the hotel through the Rocco Forte Hotels website.
Established in 1996 by hotelier Sir Rocco Forte and his sister Olga Polizzi, the Rocco Forte Hotels family includes the Hotel de Russie, Rome; Hotel Savoy, Florence; Verdura Resort, Sicily; The Balmoral, Edinburgh; Brown’s Hotel, London; The Charles Hotel, Munich; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Hotel Amigo, Brussels; and the Hotel Astoria, St Petersburg. — SG
