Rotana has announced plans to expand its presence in the UAE with the opening of nine new properties by 2020.
Four of the new properties will be located in Abu Dhabi with the other five properties in Dubai. The new properties include five under the Rotana Hotels and Resorts brand, three under the Arjaan hotel apartments by Rotana brand, and one under Rotana’s lifestyle brand, Centro by Rotana. Together, these hotels will add 3,598 keys to the company’s existing 9,584 room count in the UAE and will take the total number of Rotana properties in the UAE to 44 by 2020.
The Rotana Hotels 2016 GCC Road Show saw the hotel group signal its intent to consolidate its already formidable presence in the GCC, with a string of new projects in key markets including the Saudi Arabia, Qatar, Kuwait and the UAE.
Rotana also announced the opening of five new hotels in Saudi Arabia in 2016, three new hotels in Qatar and one new hotel in Kuwait by the end of 2018, in addition to the nine properties announced for the UAE market.
Commenting on the new openings, Guy Hutchinson, the company’s chief operating officer, said: “The GCC remains the largest source market for Rotana properties in the UAE and elsewhere, and with intra-regional travel on the rise and accounting for a larger share of visitor spend than ever before, now is the perfect time for Rotana to strengthen our relationships with our travel trade partners and share updates on our expansion plans for the region.”
With the decline in Ruble having had a major impact on spending by tourists from Russia, and with the Chinese economy slowing down sharply, Hutchinson said that Rotana is looking to increase tourist arrivals from the GCC to help the UAE hospitality industry maintain its growth pace in 2016. “The shift in the UAE’s feeder market dynamic due to challenging global economic conditions has brought GCC travellers into sharper focus than ever before,” he said.