Rotana has revealed that occupancy levels are continuing to rise at its properties. The company’s UAE portfolio recorded an average of 60% to 65% occupancy during the weekends since last month, with growth in guest numbers fuelled by an increasing demand for short ‘staycation’-style breaks among residents.
Reflecting on the latest developments, Rotana President & CEO Guy Hutchinson commented: “The hospitality industry is embarking on the next phase of its recovery as guests begin to regain confidence in travel by enjoying local breaks. We are proud to contribute to the acceleration of this process through our industry-leading Rotana Safe Space programme, which has been very well received and enables guests to relax, safe in the knowledge that they are in caring hands at all of our properties.”
The Rotana Safe Space programme places a strong emphasis on technology. Guests are encouraged to use the Rotana app and QR code scans to arrange contactless check-ins, in-room dining deliveries with no human interaction, and flexible room-cleaning times.
The company’s heightened cleaning protocols are certified by Ecolab, which conducts monthly audits of all rooms, public areas, laundry and food and beverage outlets. To help guests reset with total peace of mind, Rotana has also partnered with SGS, a global leader in inspection, testing, verification and certification, to monitor and verify cleanliness and hygiene procedures at every property.
Rotana also revealed that between 5% and 6% of bookings at its UAE properties have been made by overseas travellers, a number that is projected to rise as international flights gradually resume.